Coastal Imaging Selects Healthcare Administrative Partners as Billing and Coding Services Provider

Media, PA – March 13, 2017 Healthcare Administrative Partners (HAP), a leading provider of outsourced billing, coding, and practice management solutions for specialty physician practices, today announces the addition of Coastal Imaging, LLC, to its roster of radiology revenue cycle management (RCM) clients. Coastal Imaging, a recently formed entity uniting three radiology groups and 38 physicians, serves patients at four medical centers located in central and southern New Jersey.

Coastal Imaging chose HAP after an extensive review process that sought an outsourcing partner with proven radiology practice RCM expertise. Priority was placed on identifying companies with the established payer relationships, workflow processes, and IT infrastructure required to maximize performance of the entire billing, coding, and collections process. HAP demonstrated prior excellence in all of these areas as the RCM services provider for the radiologists practicing at Ocean Medical Center (OMC) and Southern Ocean Medical Center (SOMC), two of the locations now served by Coastal Imaging. Under the terms of this new engagement, HAP will manage the complete billing process for the physician services rendered at all four locations served by Coastal Imaging’s radiologists, including Riverview Medical Center and Bayshore Community Hospital, in addition to OMC and SOMC.

According to Dr. Thomas Yu, President of Coastal Imaging, the decision to utilize HAP was based on the company’s past performance as well as its commitment to innovation. He states that, “We formed Coastal Imaging to better serve patients in today’s complex healthcare environment. In doing so, we knew we needed a business partner that could efficiently integrate our billing processes and help leverage our combined strengths. We selected HAP because of their history of success in serving our own providers as well as many other radiology groups throughout the region. That track record of performance has already continued. As a first step in our expanded relationship, HAP skillfully negotiated new payer contracts and secured favorable rate increases for our groups. Their experience working with the major insurers in New Jersey has already paid-off for our team.”

Commenting on the new agreement, HAP’s President, Brian Effron, states that, “Our radiology practice clients are evolving to meet the needs of the market and HAP is evolving with them. With so many changes taking place in the nation’s healthcare system, there are no small challenges ahead for radiologists. What HAP offers them is an experienced team of radiology experts and a data-driven solution set that is both proven and future-ready. We are proud to stand with the radiologists of Coastal Imaging and prepared to help drive the growth of their new organization in the years ahead.”

About Healthcare Administrative Partners
Healthcare Administrative Partners (HAP) is a leading provider of revenue cycle management solutions. We provide billing, coding, and consulting services to independent practices, academic practice plans, and other healthcare providers. As a trusted partner and business advisor, we cost effectively help providers address their complex business issues with solutions that maximize revenue, control costs, and minimize compliance risks. For more information, visit

Contact Information
Chris Rosa, Director of Marketing
Healthcare Administrative Partners
Telephone: 610-892-8889